Blog

When Is It Time To Let Go Of That Old Logo?

Posted on February 2, 2019

A logo design gives your brand an identity so it should reflect the personality of your business. Your logo is your first impression to consumers. To be recognized by consumers,...


The 5 Stages of A Consumer-Brand Relationship

Posted on January 18, 2019

Building a relationship with the consumer is key to your brand’s success. You must be aware of the relationship stages a consumer and brand must go through to build a...


Tips For Refreshing Your Brand In 2019

Posted on January 4, 2019

2019 has arrived! You have probably made a resolution to grow your brand, and so has every other entrepreneur. This is the best time to create brand goals and steps...


Branding Done Right: 3 Common Mistakes To Avoid

Posted on December 7, 2018

As a small business with a limited budget, investing in your brand can be overwhelming. Doing things the correct way can save you time and money. Building a brand is...


Why Weight Watchers Rebrand Failed?

Posted on November 8, 2018

In September 2018, Weight Watchers announced that they were rebranding to become “WW”, which stands for “Wellness that Works.” The company is known for helping people with their weight goals...