Blog

Style Guide Creation: Telling A Cohesive Brand Story

Posted on March 21, 2019

Creating a style guide, also known as a brand standards manual, helps your organization speak with one voice across all of its written content. The most effective style guides cover...


When Is It Time to Let Go of That Old Logo?

Posted on February 2, 2019

A logo design gives your brand an identity, so it should reflect the personality of your business. Your logo is the first impression you give. To be recognized by consumers,...


The 5 Stages of a Consumer-Brand Relationship

Posted on January 18, 2019

Building a relationship with the consumer is key to your brand’s success. You must be aware of the relationship stages a consumer and brand must go through to build a...


Tips for Refreshing Your Brand In 2019

Posted on January 4, 2019

2019 has arrived! You've probably made a resolution to grow your brand, and so has every other entrepreneur. This is the best time to create brand goals and steps to...


Branding Done Right: 3 Common Mistakes To Avoid

Posted on December 7, 2018

If you run a small business on a shoestring, you might find investing in your brand to be an overwhelming line item. But doing it the correct way can save...


Why Weight Watchers Rebrand Failed?

Posted on November 8, 2018

In September 2018, Weight Watchers announced that they were rebranding to become “WW”, which stands for “Wellness that Works.” The company is known for helping people with their weight goals...