An older couple smiles warmly at each other. The SouthCare Portfolio Page features the SouthCare Cremation & Funeral Society logo with a green tree and text on a white background.

Client

South Care

Since 1994, SouthCare Cremation & Funeral Society has helped thousands of families plan cremation and funeral arrangements in the Atlanta area. The organization takes a contemporary approach to memorial ceremonies, focusing on the lives and interests of the departed loved ones in individual ways.

Project Scope

Print Design

The Challenge

SouthCare wanted its visual identity to reflect the modernity of its brand and asked Badie Designs for assistance.

The Results

We created a brand style guide that presented several acceptable versions of the SouthCare logo in a contemporary but dignified palette of gray, green, and auburn. The brand style guide also provided examples of brand-compliant fonts and photography.

Banner Designs

Three vertical banners for SouthCare Hospice, featured on the SouthCare Portfolio Page, highlight services, education, and support staff with images of seniors, nurses, chaplains, and vibrant outdoor scenes.

Rack Card Designs

Two funeral service brochures from the SouthCare Portfolio Page. One shows a smiling elderly woman in her kitchen; an orange box reads, “Ellen’s service was like her kitchen at home—overflowing with friends and laughter.”.
A brochure from the SouthCare Portfolio Page for veterans’ burial and memorial benefits, featuring an older man in patriotic attire, service details, and contact info—all in an orange and white color scheme.

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