Blog

Does your content speak your customers’ language? (Don’t wait—communicate!)

When you’re marketing your products or services, your first task is to capture your prospective customers’ interest—in less than 5 seconds. That means communicating consistently across al...

The Colors of Success: Why Your Brand Palette Matters

When you’re developing your brand, always think about how your brand personality will make people feel. One thing you don’t want to do is use your favorite colors at random because they m...

Badie Designs celebrates its 9th anniversary

Badie Designs is proud to be nine years old this year. Since its founding in 2012, the agency has branched out from graphic design work, broadening its reach to include website developmen...

Marketing Yourself: Tips for Personal Branding

Branding isn’t just about your company or the products or services you market. It’s also about you—your personality, your motivations. Successful business owners monitor and grow their pe...

Marketing your workplace: The importance of employer branding

Good businesses promote their brand by looking outward and relating it to the products or services they offer. Successful businesses go further. They also look inward and create ...

Marketing in the age of COVID: Mapping new customer journeys

Because of the pandemic, the customer journey has changed. Before the arrival of COVID-19, we could do most of our shopping offline. When we made a trip to a retailer, we did so in person...