Blog

Marketing your workplace: The importance of employer branding

Good businesses promote their brand by looking outward and relating it to the products or services they offer. Successful businesses go further. They also look inward and create ...

Marketing in the age of COVID: Mapping new customer journeys

Because of the pandemic, the customer journey has changed. Before the arrival of COVID-19, we could do most of our shopping offline. When we made a trip to a retailer, we did so in person...

Managing a digital workplace

Online portals are among the most effective workplace tools for any business. A Web portal helps your employees work more efficiently in their daily routines. Before the pandemic, it was ...

Why should you work with a Black-owned creative agency?

As a business owner looking to promote your brand, you have hundreds of creative agencies to choose from, regardless of who owns them. But by working with a Black-owned agency, you’re str...

Showing love through virtual marketing

There’s never been a better time to help your clients fall (and stay) in love with you—virtually. That means relaunching your online marketing strategy. COVID-19 may have made intensive v...

New year, new branding: Elements of a successful relaunch

When most people think about a brand, they think about a logo. But savvy business owners know that taking a second look at their logo is only the first step in the rebranding process. Bec...