Blog

The season of giving: 5 ways to thank your customers

With the winter holidays upon us, now is the time to reflect on what we’re thankful for, and that includes our relationships with customers and clients. We can show our gratitude by offer...

Marketing and branding: How not to scare off customers

Halloween is almost here, and this is the perfect time to evaluate whether your messaging is a treat for your customers or clients. When it's time to rev...

Staying secure: How to protect your website in the age of COVID-19

The COVID-19 pandemic has been good for business—if you’re a hacker.  Since the pandemic began, the use of new malware or other cyberattack methods has risen by 15 per...

Should your business have a mobile-first website?

Cell phones have a longer reach than laptops, desktops, or even tablets. With priorities and deadlines stacking up, it’s no surprise that mobile-first technology has become a trend.

Does your content speak your customers’ language? (Don’t wait—communicate!)

When you’re marketing your products or services, your first task is to capture your prospective customers’ interest—in less than 5 seconds. That means communicating consistently across al...

The Colors of Success: Why Your Brand Palette Matters

When you’re developing your brand, always think about how your brand personality will make people feel. One thing you don’t want to do is use your favorite colors at random because they m...