Blog

Marketing and branding: How not to scare off customers

Posted on October 28, 2021

Halloween is almost here, and this is the perfect time to evaluate whether your messaging is a treat for your customers or clients. When it's time to review your marketing and branding...


Marketing in the age of COVID: Mapping new customer journeys

Posted on April 9, 2021

Because of the pandemic, the customer journey has changed. Before the arrival of COVID-19, we could do most of our shopping offline. When we made a trip to a retailer,...


Why should you work with a Black-owned creative agency?

Posted on February 28, 2021

As a business owner looking to promote your brand, you have hundreds of creative agencies to choose from, regardless of who owns them. But by working with a Black-owned agency,...


Showing love through virtual marketing

Posted on February 12, 2021

There’s never been a better time to help your clients fall (and stay) in love with you—virtually. That means relaunching your online marketing strategy. COVID-19 may have made intensive virtual...


’Tis the season to go digital: Marketing tips for a safe holiday season

Posted on November 20, 2020

Is your digital strategy in shape for the holidays? As a business owner, you probably ask yourself that question every year, but 2020 is different. Because the pandemic is still...


Widen your network, grow your business: How to market your services during a pandemic

Posted on September 24, 2020

The COVID-19 health crisis has changed today’s business landscape dramatically. Because opportunities to network in person have become restricted, business owners and marketers must re-evaluate how they build relationships with...