Blog

Facing the new normal: How to adjust your marketing plan

Posted on May 8, 2020

Today’s pandemic has changed the business landscape considerably. If your organization had a marketing plan in place before the arrival of COVID-19, you may need to rethink your messaging and...


Go virtual, stay healthy: Social distancing reimagined

Posted on March 26, 2020

If you offer services rather than products, you may be wondering how to practice social distancing while marketing effectively and working efficiently. Fortunately, there is a way forward, and it’s...


Closing More Sales With A Winning Proposal

Posted on February 28, 2020

A proposal is made up of many moving parts. A winning proposal, like a well-oiled machine, is one in which all of its elements work in harmony to produce an...


Fall In Love With These Email Marketing Trends

Posted on February 14, 2020

Setting up an email list can seem exciting at first, but it tends to get boring after a while if you’re only talking about yourself. The conversation shouldn’t be one-sided....


Voice: The future of search

Posted on August 2, 2019

SEO helps organizations reach the right customers and clients in a rapidly changing market. Relying on the wrong keywords can cost a company hundreds or even thousands of dollars in...


Interactive campaigns: Helping purchasers become marketers

Posted on May 2, 2019

As a sales or marketing professional, you may be your organization’s top brand ambassador, but you don’t have to go it alone—quite the contrary. Consider beginning your next campaign by...