Blog

Top 3 lessons learned from rebranding failures

Posted on July 6, 2019

Many brands change their appearance over a certain period. When a business is expanding into a new market, under new management, or having difficulty scaling their business, they may decide...


Fonts: The one thing your brand can’t do without

Posted on May 16, 2019

If the layout stage has an unsung hero, it’s the font. Design elements such as icons, photography, and theme colors are meant to stand out, but fonts have a more...


Bridging the generation gap: Tailoring your brand to multiple age groups

Posted on May 9, 2019

Unless single-use rainwear is your only product, one size probably won’t fit all from an advertising point of view. The most durable brands market their products and services in such...


Style Guide Creation: Telling A Cohesive Brand Story

Posted on March 21, 2019

Creating a style guide, also known as a brand standards manual, helps your organization speak with one voice across all of its written content. The most effective style guides cover...


When Is It Time to Let Go of That Old Logo?

Posted on February 2, 2019

A logo design gives your brand an identity, so it should reflect the personality of your business. Your logo is the first impression you give. To be recognized by consumers,...


The 5 Stages of a Consumer-Brand Relationship

Posted on January 18, 2019

Building a relationship with the consumer is key to your brand’s success. You must be aware of the relationship stages a consumer and brand must go through to build a...