Blog

Many brands change their appearance over a certain period. When a business is expanding into a new market, under new management, or having difficulty scaling their business, they may decide...

If the layout stage has an unsung hero, it’s the font. Design elements such as icons, photography, and theme colors are meant to stand out, but fonts have a more...

Unless single-use rainwear is your only product, one size probably won’t fit all from an advertising point of view. The most durable brands market their products and services in such...

Creating a style guide, also known as a brand standards manual, helps your organization speak with one voice across all of its written content. The most effective style guides cover...

A logo design gives your brand an identity, so it should reflect the personality of your business. Your logo is the first impression you give. To be recognized by consumers,...

Building a relationship with the consumer is key to your brand’s success. You must be aware of the relationship stages a consumer and brand must go through to build a...