Blog

Marketing and Branding: How Not to Scare Off Customers

Posted on October 28, 2021

Halloween is almost here, and this is the perfect time to evaluate whether your messaging is a treat for your customers or clients. When it's time to review your marketing and branding...


The Colors of Success: Why Your Brand Palette Matters

Posted on July 23, 2021

When you’re developing your brand, always think about how your brand personality will make people feel. One thing you don’t want to do is use your favorite colors at random...


Marketing Yourself: Tips for Personal Branding

Posted on June 29, 2021

Branding isn’t just about your company or the products or services you market. It’s also about you—your personality, your motivations. Successful business owners monitor and grow their personal brand alongside...


Marketing your workplace: The importance of employer branding

Posted on May 21, 2021

Good businesses promote their brand by looking outward and relating it to the products or services they offer. Successful businesses go further. They also look inward and create an employer...


New year, new branding: Elements of a successful relaunch

Posted on January 22, 2021

When most people think about a brand, they think about a logo. But savvy business owners know that taking a second look at their logo is only the first step...


Mapping your identity: The branding process explained

Posted on August 13, 2020

When most people think of a brand, they think of a company’s logo. But that’s just the most visible element. A strong brand begins with a strategic process that helps...