Blog

Fonts: The one thing your brand can’t do without

Posted on May 16, 2019

If the layout stage has an unsung hero, it’s the font. Design elements such as icons, photography, and theme colors are meant to stand out, but fonts have a more...


Bridging the generation gap: Tailoring your brand to multiple age groups

Posted on May 9, 2019

Unless single-use rainwear is your only product, one size probably won’t fit all from an advertising point of view. The most durable brands market their products and services in such...


Style Guide Creation: Telling A Cohesive Brand Story

Posted on March 21, 2019

Creating a style guide, also known as a brand standards manual, helps your organization speak with one voice across all of its written content. The most effective style guides cover...


When Is It Time to Let Go of That Old Logo?

Posted on February 2, 2019

A logo design gives your brand an identity, so it should reflect the personality of your business. Your logo is the first impression you give. To be recognized by consumers,...


The 5 Stages of a Consumer-Brand Relationship

Posted on January 18, 2019

Building a relationship with the consumer is key to your brand’s success. You must be aware of the relationship stages a consumer and brand must go through to build a...


Tips for Refreshing Your Brand In 2019

Posted on January 4, 2019

2019 has arrived! You've probably made a resolution to grow your brand, and so has every other entrepreneur. This is the best time to create brand goals and steps to...