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If the layout stage has an unsung hero, it’s the font. Design elements such as icons, photography, and theme colors are meant to stand out, but fonts have a more...

Unless single-use rainwear is your only product, one size probably won’t fit all from an advertising point of view. The most durable brands market their products and services in such...

Creating a style guide, also known as a brand standards manual, helps your organization speak with one voice across all of its written content. The most effective style guides cover...

A logo design gives your brand an identity, so it should reflect the personality of your business. Your logo is the first impression you give. To be recognized by consumers,...

Building a relationship with the consumer is key to your brand’s success. You must be aware of the relationship stages a consumer and brand must go through to build a...

2019 has arrived! You've probably made a resolution to grow your brand, and so has every other entrepreneur. This is the best time to create brand goals and steps to...