If you don’t have a unique brand identity, you don’t have a unique brand. To be effective, the two parts of your brand identity—visual and verbal—need to show how your organization is different from its competitors. The professionals at Atlanta-based graphic design agency Badie Designs LLC can help you document and refine your brand identity so that it speaks to all of your audiences with one voice.

Depending on the nature of the project, we can create style guidance that discusses:

  • The logo
  • The tagline (if any)
  • Colors
  • Fonts/typography
  • Iconography
  • Photography, patterns, and other imagery
  • Headings, body copy, links, and menus
  • Accessible color contrasts
  • Stationery

Brand voice, messaging, and personality, including a discussion of correct vs. incorrect ways to present your organization’s:

  • Mission
  • Vision
  • Values and value proposition
  • Goals
  • Customer personas and journeys
  • Differentiators
  • And more

If you want to go deeper into brand style, you can talk about:

  • Commonly used and misused words (spell-check isn’t always right—check out our proofreading tips)
  • Treatment of lists (bulleted vs. numbered vs. in a sentence), titles, and awards
  • Style exceptions for different genres (for example, when to use ampersands in social media posts vs. annual reports)
  • Examples of false or misleading claims/guarantees (e.g., “We promise you’ll rank first on Google!”)

Thanks to our years of experience, we can help you move beyond the basics of style guidance and create a living document that grows with your organization. Contact our Atlanta specialists today!

Combine design with strategy to make a compelling case for your brand

  • Presentations
  • Proposals
  • Email campaigns and signatures
  • Social media posts
  • Flyers/brochures
  • Capability statements (for organizations that market to the U.S. government)
  • Memos
  • Correspondence
  • And more

Learn more about our graphic design services. Contact us today!

Combine design with strategy to make a compelling case for your brand

Done right, branding isn’t just a logo or a set of templates—iit’s a strategic process that captures insights about the thoughts and feelings of your target audience. If you choose Badie Designs for a branding project, we can help you:

  • Build a brand strategy and related platform for your service offerings
  • Document your customer journeys and user personas
  • Refine your messaging (e.g., by offering ideas and suggestions for content)
  • Create a unique selling proposition

Reach your customers where they are. We’ll help you create effective messaging and a comprehensive strategic process.

Telling a consistent brand story helps promote cross-channel branding, increase user engagement, drive conversions, and build trust—the kind of trust that sustains long-term business relationships.

Our professionals specialize in helping brands grow. Let us know when you’re ready to connect!