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Facing the new normal: How to adjust your marketing plan

Today’s pandemic has changed the business landscape considerably. If your organization had a marketing plan in place before the arrival...

Capability Briefings and Statements

Capability briefings: Setting the stage for your next proposal

A capability briefing is a meeting where you present your qualifications, case studies, and innovative ideas to federal government purchasers....

Virtual Solutions for businesses

Go virtual, stay healthy: Social distancing reimagined

If you offer services rather than products, you may be wondering how to practice social distancing while marketing effectively and...

Closing More Sales With A Winning Proposal

A proposal is made up of many moving parts. A winning proposal, like a well-oiled machine, is one in which...

Fall In Love With These Email Marketing Trends

Setting up an email list can seem exciting at first, but it tends to get boring after a while if...

Heat maps: Converting visitors into customers

You may be wondering what a heat map is and how it relates to online traffic. Think of a heat...

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