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Facing the new normal: How to adjust your marketing plan

Today’s pandemic has changed the business landscape considerably. If your organization had a marketing plan in place before the arrival of COVID-19, you may need to rethink your messaging...

Capability briefings: Setting the stage for your next proposal

A capability briefing is a meeting where you present your qualifications, case studies, and innovative ideas to federal government purchasers. Done well, capability briefings—and their co...

Go virtual, stay healthy: Social distancing reimagined

If you offer services rather than products, you may be wondering how to practice social distancing while marketing effectively and working efficiently. Fortunately, there is a way forward...

Closing More Sales With A Winning Proposal

A proposal is made up of many moving parts. A winning proposal, like a well-oiled machine, is one in which all of its elements work in harmony to produce an optimal result. Here are sever...

Fall In Love With These Email Marketing Trends

Setting up an email list can seem exciting at first, but it tends to get boring after a while if you’re only talking about yourself. The conversation shouldn’t be one-sided. Build a long-...

Heat maps: Converting visitors into customers

You may be wondering what a heat map is and how it relates to online traffic. Think of a heat map as a weather map for your website; both kinds of maps are color-coded down the spectrum f...