Blog

Bridging the generation gap: Tailoring your brand to multiple age groups

Posted on May 9, 2019

Unless single-use rainwear is your only product, one size probably won’t fit all from an advertising point of view. The most durable brands market their products and services in such...


Interactive campaigns: Helping purchasers become marketers

Posted on May 2, 2019

As a sales or marketing professional, you may be your organization’s top brand ambassador, but you don’t have to go it alone—quite the contrary. Consider beginning your next campaign by...


Content briefs: Your blueprint for solid content

Posted on April 25, 2019

Feeling choked by a blank page is a common complaint among creators of marketing content. This complaint is voiced less often when the content is planned well in advance and/or...


Before you propose: What’s in a capability statement

Posted on April 18, 2019

The pre-proposal process for bidding on contracts is especially important, and these days, the briefest capability statements are the ones that get noticed. Anything longer than one page (front and...


One last look: 10 steps to superhero status

Posted on April 11, 2019

Let’s say you’ve been handed a draft that’s almost finalized but needs another pair of eyes. The writer can’t stand to look at it anymore. Everyone else on your team...


Badie Designs receives Woman-Owned Small Business certification

Posted on April 4, 2019

Badie Designs, an award-winning creative agency in Atlanta, has received the Woman-Owned Small Business certification from the Small Business Administration. We are pleased to join the group of forward-thinking businesses...