10 Web Design Trends That Will Dominate in 2023

Posted on March 3, 2023

As technology continues to evolve, so do the trends in web design. Keeping up with the latest design trends can help your website stand out in a crowded online world. In 2023, we expect to see a number of exciting web design trends that will help shape the future of the Internet. Below are 10 of these trends:

Google home page with the Force Dark Mode enabled on Google Chrome.

1. Dark mode

Dark mode has become increasingly popular in recent years, and we believe that its popularity will grow even more during 2023. The dark interface provides a sleek and modern look while reducing eyestrain and extending battery life on mobile devices.

RonasIT example of neomorphism

2. Neomorphism

Neomorphism is a design trend that has gained traction in recent years, and we predict its continued growth. It involves creating digital interfaces that mimic the appearance of real-world objects, creating a sense of depth and texture. Neomorphism can make interfaces feel more tactile and intuitive.

3-d design elements
WGMInterfaces example of 3-D elements

3. 3-D elements

Three-dimensional elements can add depth, realism, and interactivity to a website. Going forward, we can expect to see more 3-D models, animations, and interactive elements appearing on websites.

website redesign
Custom Illustrations from Badie Designs

4. Custom illustrations

Custom illustrations are a great way to add personality and creativity to your web design projects. We believe that websites designed in 2023 are likely to include more bespoke hand-drawn illustrations and fewer stock photographs and generic icons.

5. Augmented reality technology

Augmented reality (AR) technology has grown increasingly sophisticated, and it’s expected to become more common in web design. AR technology can be used to create interactive website experiences such as product demos, virtual try-ons, or educational content.

Micro-interactions example for Metas Solutions

6. Micro-interactions

Incremental and subtle, micro-interactions take place when a user actively engages with a website—for example, when clicking on a button makes its color change. These seemingly small details can make a big difference in how a user experiences a website, and we predict that they’ll become even more popular in 2023.

voice user interface
Voice Recorder Interface from TechCare™ Inc

7. Voice user interfaces

As voice assistants increase in popularity, voice user interfaces (VUIs) are gaining importance in web design projects. Going forward, we can expect to see more websites that are designed to work with voice commands, making it easier for users to navigate the site.

minimalism design
Minimalism Design from Apple

8. Minimalism

Minimalism has been a popular design trend in recent years, and that popularity is expected to continue in 2023. Minimalist designs can make a website feel more modern and sophisticated. They can also improve the user experience by reducing clutter.

9. Dynamic gradients

Dynamic gradients change over time, creating a sense of movement and energy on a given website. We predict that dynamic gradients will be used more often in web design because of their depth and vitality.

sustainable web design
Sustainable Web Design from NoIssue Blog

10. Sustainability

As sustainability becomes increasingly important, we can expect to see more websites designed with environmental considerations in mind. Web solutions for sustainable design might include:

  • Purchasing eco-friendly hosting services
  • Reducing the size of images and other files to limit carbon emissions
  • Aesthetics and sustainability are unified through the creation of a low-carbon website, through design that is lighter in code and requires less data consumption, thus reducing carbon emissions.

Consider the big picture

Be mindful that integrating a given web design trend might not align with your brand’s goals, messaging, or target audience. For example, a minimalist design might work well for a modern tech company but not for a retailer of handmade crafts. Similarly, the energy and excitement conveyed by a dynamic gradient might not be appropriate for a more professional website. As with other business decisions, choosing whether to follow or ignore a specific design trend requires careful planning. A sound web design will contemplate factors like speed and accessibility, which refers to designing websites that are easy to use for people with disabilities.

The web design trends that are expected to dominate in 2023 offer new ways to help your website stand out and engage your audience. As you begin planning your web design projects, think about how you can incorporate the latest visual trends into your website without losing sight of the needs and expectations of your target audience. By remaining current with the latest design trends and best practices, you can create a website that is both effective in achieving business objectives and pleasing to the eye.

Atlanta-based graphic design agency Badie Designs LLC specializes in creating innovative marketing, UX/UI design, and branding solutions for a broad spectrum of organizations. Contact us today for a consultation.

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