Posted on November 14, 2018
The holidays are quickly approaching. If you haven’t prepared your website for the influx in seasonal shoppers yet, you’re already behind your competitors. It’s too late to make major changes to your website, so you can only make minor adjustments to improve the shopping experience. Online sales may increase up to 22% this holiday season, and you don’t want to miss out on this kind of traffic. Not only do you need to make sure your website is up to speed and secure, but it should also have a holiday feel.
Here are four simple ways you can engage with your visitors for the holidays:
1. Offer sale promotions.
Getting visitors to make purchases doesn’t have to be difficult; just offer them great deals or incentives that they can’t resist. Some examples include free shipping, a discount with a short time period, and BOGO (buy one, get one free or half off). Make sure to do your research on competitor prices so that customers buy from you instead of the competition. Updating your sales information and using banners to showcase your deals can be done in a short amount of time.
2. Increase social interaction.
Social media contests are a great way to gain new customers and engage with existing ones. You can choose the value of the prizes that will be given away according to your budget. Boosting your social ads helps you reach a larger audience, but make sure it is your target market. There are many ways to have your audience engage with your brand. Some examples include answering questions, playing a game, and sharing your best picture using the product. The best contests increase social interaction with your brand.
3. Recover abandoned carts.
Are you having abandonment issues? If so, there are things you can do to lead the visitor to the purchasing process. With the abandoned cart rate being 70%, you must find ways to draw this traffic back to your website. When someone tries to leave your cart page, an amazing deal can pop up. We recommend using Sumo to convert these users into customers. By having a retargeted ad campaign, your visitors will be shown the same products they abandoned, which can guide them to purchase. Using Facebook Pixel can also achieve this goal. These are smart ways to gain revenue that could have been lost.
4. Provide live chat during this busy period.
The holidays are the busiest time of the year for retailers, so providing excellent customer service is crucial. Live chat is important because people often need help immediately. Engaging by email or phone is not the preferred method of contact during the holiday season. Someone could be having a technical issue or trouble finding something, so having an agent available can help solve these problems. Offering gift suggestions is another great way to improve the user experience.
If you need assistance with your website, we can help you during this holiday season. Contact us to schedule a consultation.