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Interactive campaigns: Helping purchasers become marketers

As a sales or marketing professional, you may be your organization’s top brand ambassador, but you don’t have to go it alone—quite the contrary. Consider beginning your next campaign by i...

Content briefs: Your blueprint for solid content

Feeling choked by a blank page is a common complaint among creators of marketing content. This complaint is voiced less often when the content is planned well in advance and/or produced a...

Before you propose: What’s in a capability statement

The pre-proposal process for bidding on contracts is especially important, and these days, the briefest capability statements are the ones that get noticed. Anything longer than one page ...

One last look: 10 steps to superhero status

Let’s say you’ve been handed a draft that’s almost finalized but needs another pair of eyes. The writer can’t stand to look at it anymore. Everyone else on your team is swamped, and the d...

Badie Designs receives Woman-Owned Small Business certification

Badie Designs, an award-winning creative agency in Atlanta, has received the Woman-Owned Small Business certification from the Small Business Administration. We are pleased to join the gr...

Hunting For Easter Marketing Strategies: 7 Ways To Connect With Your Client Base

If you aren’t a retailer or a faith-based organization, advertising for the Easter season can pose challenges. It’s more difficult to sell an approach to brand identity than it is to put ...