Blog

Before you propose: What’s in a capability statement

The pre-proposal process for bidding on contracts is especially important, and these days, the briefest capability statements are the ones that get noticed. Anything longer than one page ...

One last look: 10 steps to superhero status

Let’s say you’ve been handed a draft that’s almost finalized but needs another pair of eyes. The writer can’t stand to look at it anymore. Everyone else on your team is swamped, and the d...

Badie Designs receives Woman-Owned Small Business certification

Badie Designs, an award-winning creative agency in Atlanta, has received the Woman-Owned Small Business certification from the Small Business Administration. We are pleased to join the gr...

Hunting For Easter Marketing Strategies: 7 Ways To Connect With Your Client Base

If you aren’t a retailer or a faith-based organization, advertising for the Easter season can pose challenges. It’s more difficult to sell an approach to brand identity than it is to put ...

Style Guide Creation: Telling A Cohesive Brand Story

Creating a style guide, also known as a brand standards manual, helps your organization speak with one voice across all of its written content. The most effective style guides cover two t...

Website Accessibility: Helping An Underserved Population

It’s no secret that persons with disabilities face a bumpier customer journey online than their non-disabled counterparts do. But not everyone realizes that the United States government h...