House of Cheatham is one of the oldest continuing manufacturers of hair care products in America. Their brands have become household names in the United States and abroad.
Management felt that the company’s visual identity needed an update. Based on the client’s responses to a detailed questionnaire we provided, Badie Designs created a negative-space logo that was unique and uncluttered.
The logo we created for House of Cheatham’s Magnificent Mane brand received an honorable mention at the 11th annual edition of the 2017 International Design Awards. The competition received more than 3,100 submissions by companies and designers from 95 countries.