Category: Atlanta Branding

Creating a style guide, also known as a brand standards manual, helps your organization speak with one voice across all of its written content. The most effective style guides cover...

A logo design gives your brand an identity, so it should reflect the personality of your business. Your logo is the first impression you give. To be recognized by consumers,...

Building a relationship with the consumer is key to your brand’s success. You must be aware of the relationship stages a consumer and brand must go through to build a...

2019 has arrived! You've probably made a resolution to grow your brand, and so has every other entrepreneur. This is the best time to create brand goals and steps to...

If you run a small business on a shoestring, you might find investing in your brand to be an overwhelming line item. But doing it the correct way can save...

In September 2018, Weight Watchers announced that they were rebranding to become “WW,” which stands for “Wellness that Works.” The company is known for helping people achieve their weight goals...