Category: Atlanta Branding

New year, new branding: Elements of a successful relaunch

Posted on January 22, 2021

When most people think about a brand, they think about a logo. But savvy business owners know that taking a second look at their logo is only the first step...


Mapping your identity: The branding process explained

Posted on August 13, 2020

When most people think of a brand, they think of a company’s logo. But that’s just the most visible element. A strong brand begins with a strategic process that helps...


Clutch recognizes Badie Designs as a top branding agency in Atlanta

Posted on May 22, 2020

For the second year in a row, Badie Designs has been recognized by Clutch as one of Atlanta’s top branding agencies. Clutch assists over 7,000 organizations that are engaged in...


Top 3 lessons learned from rebranding failures

Posted on July 6, 2019

Many brands change their appearance over a certain period. When a business is expanding into a new market, under new management, or having difficulty scaling their business, they may decide...


Fonts: The one thing your brand can’t do without

Posted on May 16, 2019

If the layout stage has an unsung hero, it’s the font. Design elements such as icons, photography, and theme colors are meant to stand out, but fonts have a more...


Bridging the generation gap: Tailoring your brand to multiple age groups

Posted on May 9, 2019

Unless single-use rainwear is your only product, one size probably won’t fit all from an advertising point of view. The most durable brands market their products and services in such...


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