Tips for Refreshing Your Brand In 2019

Posted on January 4, 2019

2019 has arrived! You've probably made a resolution to grow your brand, and so has every other entrepreneur. This is the best time to create brand goals and steps to...

Branding Done Right: 3 Common Mistakes To Avoid

Posted on December 7, 2018

If you run a small business on a shoestring, you might find investing in your brand to be an overwhelming line item. But doing it the correct way can save...

Why Weight Watchers’ Rebrand Failed

Posted on November 8, 2018

In September 2018, Weight Watchers announced that they were rebranding to become “WW,” which stands for “Wellness that Works.” The company is known for helping people achieve their weight goals...