Posted on February 14, 2020
Setting up an email list can seem exciting at first, but it tends to get boring after a while if you’re only talking about yourself. The conversation shouldn’t be one-sided. Build a long-lasting relationship with your audience by getting their feedback, educating them, and providing them with things of interest. It’s time to mingle with your subscribers and boost your click-through rates.
Here’s a look at several email marketing trends that will have your subscribers falling head over heels in love:
Video content increases user engagement because it shows who you are and helps build your brand authority. It can also be entertaining if it’s relevant and interesting to your recipients. To have the most effective relationships with your users, you should incorporate videos in your email marketing campaigns. Using the word “video” or the video emoji in your email subject line can improve your open rates. Typically, videos can be shared, but because some popular email providers like Gmail, Outlook, and Yahoo don’t support videos, it’s best to use a thumbnail image that links to your channel or to a video on your website.
Every subscriber should be able to understand your content, regardless of whether they are visually impaired or have some other disability. There are 1.3 billion people worldwide living with some form of visual impairment, according to the World Health Organization. Having accessibility barriers will put a strain on your relationships with users who have a disability. Even though there are many tools available to help people with disabilities navigate the internet, email marketers should also adjust the coding and design to improve the experience. Using colors with good contrast values and fonts that are legible is important, too .
3. Artificial Intelligence (AI)
AI technology lets you get to know your users and understand their behavior, interests, and buying decisions. Used properly, it lets you put some charm into your emails. You must exceed expectations by providing recipients with options that they can’t resist. Remembering someone’s name will make them feel important and respected. This simple acknowledgement allows them to connect better with your brand. Reminding users of items that they were previously interested in might well increase your sales. Automation is the future of email personalization.
Animation is a great way to enhance your emails. Using motion will catch the user’s attention. You can show off your sense of humor with animations; making the relationship more fun will help your brand stand out. GIFs and APNG images are used to create animations. This movement is enough to intrigue users, trigger their interest, and get them to click on the call to action. Using a minimalist design helps you focus on the most important visual element of the email, which is the animation.
With 2.5 billion email users worldwide, now is the time to take advantage of a great marketing tool and engage with your audience. Stay ahead of your competitors and increase conversions by incorporating the latest trends in your email campaigns; your subscribers will love you for it. Contact us today to learn more.