STAR Transportations, CCT’s sister company, offers a private or rideshare service for mature adults.
The client wanted to strengthen STAR’s recognition among the general public and provide a venue for booking rides online.
Recognizing that loneliness was a pain point for many potential STAR customers, we prioritized photography that showed smiling subjects interacting with family members and caregivers. The final product was an upbeat, inclusive site that painted a vivid picture of STAR’s value to the community. Badie Designs also created a process for initiating online bookings on the STAR website.