Posted on June 12, 2020
These past few months have been difficult for everyone. We are still learning to adapt to the effects of the new normal. We must redefine how we communicate with our target audiences, and we must also find ways to be innovative. Offering a helping hand when a client is struggling will build trust over the months and years to come.
Communicate as a leader
We must not only sell our services, but also empower the communities we serve. Working with organizations that support these communities is one way to demonstrate our leadership. Another is to create campaigns that address the specific needs brought about by these unprecedented times. Grateful clients can have a positive impact on your organization, and that impact begins with a successful communication strategy.
Interact constructively with your target audience
To be successful, organizations must engage with their current and prospective clients in productive ways. That means evaluating current methods of communication to see what is and isn’t working. Fortunately, making those determinations doesn’t have to be a guessing game. Invite your clients to participate in anonymous surveys that rate the effectiveness of your messaging—whether it appears in email campaigns or website design. In addition to asking standard questions about customer satisfaction, include open-ended questions about the needs and wants of your target audience. Use the answers to determine how your business can help its clients succeed and grow. In addition, ask yourself these questions:
Taking the time to answer these questions in detail will help you plan your organization’s strategy. Also, follow these steps to boost client relations:
Although the suggestions above are best practices for any organization in any landscape, they’re especially important during these unprecedented times. Because this crisis has impacted the entire world, we can’t help thinking about it daily, and we can’t afford to ignore its effect on daily business operations—whether yours or those of your target audience. Let them know if your business hours have changed and update your messaging accordingly. Monitor pandemic updates regularly, comply with health and safety regulations at your office or job site, and assure your current and prospective clients that you’re being proactive about your—and their—health and safety. Above all, show your clients and prospects that you care about them. Demonstrate sympathy and empathy, and they will appreciate the personal touch.
Badie Designs specializes in creative design and marketing campaigns. If you’re having trouble mapping out the right communication strategy, please contact us for a consultation.