How To Use Stories To Engage With Your Audience?

Posted on January 11, 2019

Stories are now taking over the digital world. If you are not familiar with stories, it’s time for your brand to become more social media savvy. Stories are a collection of rotating videos and/or photos that lasts for 24 hours. They are featured above your news feed and they are attracting more attention from users. Snapchat may have introduced Stories, but Facebook and Instagram are using it more successfully. In a market oversaturated with ads, people like to see stories because it makes brands look more authentic. This can be the best way to reach your target audience. Stories will be the most powerful form of social interaction in 2019.

Here you will find out what you need to know about using stories to engage with your audience.

Increase Customer Engagement
Knowing which type of stories to share can be difficult without a social media strategy. You should have a content calendar dedicated to stories. 64% of brands have either implemented Instagram stories into their social media strategy or plan to do so over the next year, according to Hootsuite. To know which type of stories should be used for your brand, it all depends on the industry you are in.

These next several tips should help you get started:

Tip #1: Ask for feedback
It’s time to start treating your customers as if their opinions matter. You can do so by asking your customers what type of content they would like to see. By listening to your audience your brand will gain long term customers.

Tip #2: Share your accomplishments
Your accomplishments position you as an expert in your field and it attracts more business. Being awarded shows that you work hard to provide your customers with top quality products or services.

Tip #3: Share customer reviews
Reviews are great because they are short snippets of text that works perfectly for social media. Sharing reviews can help to build trust and it proves you have an amazing brand. These reviews show that your brand has raving fans.

Tip #4: Share Behind-the-Scene moments
Sharing behind-the-scene moments means sharing things that people usually don’t see. It shows that you are real and there is a process behind running a successful brand. Capture what’s going on in your day-to-day routine to let you followers know that you can relate to them.

What’s New in The Digital Market?

Brands need to take advantage of using the fastest growing social media networks. Stories are now growing 15 times faster than feed-based sharing, according to consulting firm Block Party. It can be hard to predict what the newest marketing trends will be, but we have you covered.

Recent Releases:

Countdown Sticker
Instagram has released the Countdown sticker; this sticker can be used to notify your followers of upcoming events or sales with a limited period. The Countdown sticker is a great reminder for your followers that generate greater results. This year you can expect Instagram to come out with more stickers like the Countdown to help brands engage with their followers through stories.

YouTube Stories
YouTube recently rolled out a story feature for its content creators. This feature is only available to users that have 10,000 subscribers or more. Stories can stay up for 7 days rather than 24 hours and they allow their users to comment with images or videos.

We hope this information has helped you to better understand the importance of implementing stories into your marketing strategy.

If you need help with creating a social media strategy, contact us to get started!