Chatbots: The Future of Millennial Marketing

Posted on December 16, 2018

You should know by now that the millennial generation, born between 1981 and 1996, makes up a large portion of the buying population. Email and phone calls are not the best ways to communicate with millennials. You must reach them where they already are. Texting and direct messaging are the most preferred methods of contact when you are targeting millennials.

By 2020, 85% of communication with businesses will be done without human interaction, according to Gartner Research. While it is important to have a little human interaction online, frequently asked questions can be programmed using your chatbot. Millennials prefer to deal with customer service issues rather quickly than waiting on the phone for a sales representative.

Using technology to beat your competition

Your business must adapt to the way millennials make decisions. If you can’t keep up with this generation, you’re missing out on a large market. Millennials like to do business with brands that can offer them convenience. If you aren’t using chatbots, you should check to see if your competitors have caught on to this emerging technology. If not, this could help you stand out in your industry when gaining millennial customers. Once you recognize the benefits of using a chatbot, you won’t regret incorporating it into your business.

Engaging with new technology

Millennials embrace new technology while others may prefer to hear a human’s voice. That is why it’s important to offer both forms of communication. Millennials are connected to their devices 24/7, which means they may be looking for a response at any moment of the day. Don’t let this technology scare you. The important thing isn’t what works for you—it’s what works for the customer.

The benefits of using chatbots

Some of the popular brands like Starbucks, Pizza Hut, and Spotify are using chatbots to allow customers to place orders and get recommendations. Here are a few ways you can use chatbots in your business.

1. Product suggestions
Some consumers may not know what they want to purchase, so you can make suggestions based on what they like.

2. Easy purchasing
It can be extremely easy to order with chatbots. Texting, tweeting, and voice commands can all be used to make a purchase.

3. Scheduling meetings
It can be difficult to juggle your schedule. Chatbots can sync to your calendar and offer to schedule meetings for you.

Chatbots are the future of customer support. Are you using them within your business? If not, contact us to get started.